What 2016 meant for social media

There is no denying 2016 has been a busy year for social media channels, every day brought an update of some kind or another to one or more of the major social networks as they continue to jostle for the attention of the masses. Here is a summary of some of the key trends we saw in social in 2016.

Faking It. Fake news goes public

Whether or not you believe that social media had a significant role to play in the outcome of some of the political turmoil of the year the fact is that the world woke up to the fact that fake news on  social media channels is an issue. The subject was brought to a head during the US election with Facebook firmly in the media spotlight. In November Facebook founder Mark Zuckerberg announced Facebook are looking at proposals to tackle misleading content including labelling of suspect content. The focus is likely to remain on social channels until they can show the issue is being stamped out.

Living in the moment

2016 was the year of live streaming, with the major channels now offering a live streaming option and people becoming more confident in the use of live video. Social channels suit this technical enhancement perfectly as they are the ‘go to’ method for sharing what we doing/thinking/feeling, who we are with, where they are etc etc. Now we can do all of this and can live in the moment with them. Brands have been quick to capitalise, showing us everything from live make up tutorials to sporting events.

Snapchat, or Snap gets serious

2016 seemed to be the year where Snap, formerly known as Snapchat grew up. You could tell it was moving into the big league the moment Facebook & Instagram started copying what Snapchat was loved for. The growth figures for Snap in 2016 were projected to be +27.2% to 56.8 million US users in 2016 according to eMarketer*. If this prediction rings true Snap will continue to grow throughout 2017 to 66.6 million users in the US, making it a serious social media contender.

The rise, and rise of Instagram

At 600m users, 100m of whom joined in the last six months of Instagram shows no sign of weakening popularity. From a tech point of view Instagram has had a year of developments, from the end of the chronological feed to a new logo, the launch of stories, zoom, stickers, comment moderation, live streaming and analytics 2016 was a never ending stream of updates.

So what will 2017 bring the world of social media? Watch this space, predictions coming soon!

* https://www.emarketer.com/Article/Snapchat-Grow-27-This-Year-Surpassing-Rivals/1014058

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